Canon Business Builder Program Helps PSPs Grow Wide-Format Graphics Business

Sal Sheikh, VP of marketing, Large Format Solutions, Canon Solutions America, provided a general outline of the new business builder program offering during a recent Canon summit held for industry press and analysts.

MELVILLE, N.Y. — September 13, 2016 — Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., has announced the launch of its Business Builder program, an all-encompassing knowledge and best practice platform designed to help print providers looking to grow and capture more large-format graphics business. Developed with the customer in mind, the company's latest program leverages the expertise of Canon Solutions America's Large Format Solutions division and its award-winning Professional Services consulting resources.

Set to debut at the 2016 SGIA Expo (Las Vegas, Sept. 14-16), Business Builder was developed to support both commercial printers and reprographers through a strategic learning methodology that will provide integral information including a customer needs analysis and recommendations report, combined with sales, product, application and marketing best practice training. The objective of this program is to help bridge the knowledge gap for print providers pursuing expansion within the large-format graphics market. By taking a consultative partner-based approach, the Business Builder Program is poised to open the door to profitable large-format graphics opportunities for print providers around the nation.

"The Business Builder Program is the solution for print providers investing in the large-format graphics market and looking to adequately recoup that investment while building a strategy geared toward quickly generating new revenue streams in this rapidly booming space," explains Sal Sheikh, VP, Marketing, Large Format Solutions, Canon Solutions America. "Whether through sales and marketing best practices or product and application training, this program has vital information to help take organizations — small or large — to new heights in the large-format graphics industry."

As part of the needs analysis portion of the program, Business Builder encompasses both the impact of the customer's investment and the site in which a large format product will reside. Leveraging its Large Format Solutions division's expertise, Canon Solutions America consultative approach will provide knowledge and tools that will help print providers avoid start-up mistakes and ramp up sales, marketing and operations faster, putting them on the road to profitability more quickly. Also unique to the program is the dynamic use of Canon Solutions America's Professional Services resources. Working together with this team of industry professionals will give users unfettered access to customized training on a multitude of applications while enabling shops to learn the intricacies of color management workflow and the opportunity to become G7 Certified.

"The support of the program does not end with the installation of an Océ Arizona product or similar device," adds Sheikh. "Business Builder's value goes beyond an acquisition and can help print providers identify new markets and customers while providing insight into useful marketing and sales strategies. Innovative marketing tools are also available to help build successful campaigns around a large format purchase or initiative."

As the large format graphics industry continues to evolve, the Business Builder program is designed to be a comprehensive resource to help companies new to the demands of the market, reach success as quickly as possible.

To learn more about the Business Builder program and how it can help your company, be sure to visit with Canon Solutions America during the 2016 SGIA Expo at booth # 1536.

About Canon Solutions America
Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes improve sustainability, increase efficiency, and control costs through high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Canon Solutions America is headquartered in Melville, N.Y., and has sales and service locations across the United States.

Source: Canon Solutions America.