Canon U.S.A. Is Gold Sponsor of 'Social Media & Inbound Marketing Master Class'

PHILADELPHIA—October 12, 2015—Canon U.S.A. is a Gold Sponsor at the upcoming Social Media & Inbound Marketing Master Class in New York City on Friday, Oct. 16. Produced by NAPCO Media in collaboration with Grow Socially, the Social Media & Inbound Marketing Master Class is a full-day, strategic class on what marketing, communications, publishing and printing professionals need to do to improve their inbound marketing, lead generation and social media effectiveness, tailored specifically to the challenges they face on a daily basis.

"As a leader in the print industry, Canon understands the need to embrace various mediums to be successful," said John Foley, CEO and CMO of Boston-based Grow Socially. "They have been doing so themselves, and encourage their customers to embrace social media and inbound marketing as well. Print drives activity on the web, and the Web drives activity to sell print. It’s a great cycle. I’m excited that they will be joining us at the Social Media and Inbound Marketing Master Class!"

The Social Media & Inbound Marketing Master Class is produced by Grow Socially in collaboration with three NAPCO Media brands: Publishing Executive, Target Marketing and Printing Impressions magazines.

"We’re pleased to be able to bring together leading marketing, communications, publishing and printing executives for a full-day, deep dive on how social media and inbound marketing can strengthen our brands’ relationships with our audiences and customers," commented Matt Steinmetz, publisher and brand director of Publishing Executive magazine. "Canon’s expertise and leadership across each of these markets really makes them a unique fit for this event and we’re grateful for their support."

The Social Media & Inbound Marketing Master Class will also feature breakout panel sessions and interactive roundtable discussions organized by audience segment. Marketing and communications professionals will discuss how to turn social media into a profitable, measurable marketing tool that drives sales and revenue; printing and graphic arts executives will share their success stories and provide helpful advice, tips, and best practices for how others can apply these lessons learned at their own organizations. And media and publishing professionals will discuss how top media companies are building audiences via social channels, driving traffic to their websites, and effectively measuring results.

"Having had the pleasure of seeing how John and his team have helped other brands bolster their social and inbound strategies and executions, I’m excited that we’re able to bring together so many industry-leading organizations for a full day focused entirely on these opportunities," remarked Denis Wilson, editor-in-chief of Publishing Executive magazine.

A limited number of seats remain for the Master Class. For more information and to register, visit http://smmc.pubexec.com.

Source: NAPCO Media.