Beeline and Blue of Des Moines, IA, Creates a Niche in Wide-Format Wrapping

When a newer or less mainstream printed product proves to be too difficult for your team to sell, perhaps the best tactic is to try giving it away first.

That proved to be the case for Beeline and Blue, a wide-format printing and graphics specialist based in Des Moines, IA. Known for its banners, outdoor and indoor graphics, as well as retail displays, the concept of an outdoor wrap that could cover up an unsightly construction site had never quite taken hold with Beeline and Blue customers. It was an idea in need of a jump-start.