Beeline and Blue of Des Moines, IA, Creates a Niche in Wide-Format Wrapping

"We have the ability to cross-pollinate resources in order to step into an area where we may not make money for a few years, but then the opportunity expands and grows," he says. "If you're in an industry that's become severely commoditized, it can be very hard to get the resources together to expand into a new industry where the ROI is going to take an extended period of time. That has caused competitors trouble as they tried to expand into the wide-format color business because they didn't have a steady revenue and profit stream. That has helped us tremendously."