Social Media Moguls: More Social than the Big Boys

Regardless of what side of the fence you stand on, there is certainly enough consensus—and a concerted effort—among smaller printers, in particular, to embrace social media. Why the small guys? Simple. They have more personal interaction with their clientele, and some shops spend an insane amount of time with those intimately involved with a project. When a customer calls with an issue, quite often it's the owner and not a customer service rep or gatekeeper on the other end of the line.