Social Media Moguls: More Social than the Big Boys

SOME PUNDITS have argued that the social media craze is just getting started, and that it will have a long-term impact on how people, and business, will interact as the 21st century gathers steam. Others believe that certain social platforms, particularly Facebook, are in danger of flaming out within the next 12 months due to overexposure.

Regardless of what side of the fence you stand on, there is certainly enough consensus—and a concerted effort—among smaller printers, in particular, to embrace social media. Why the small guys? Simple. They have more personal interaction with their clientele, and some shops spend an insane amount of time with those intimately involved with a project. When a customer calls with an issue, quite often it's the owner and not a customer service rep or gatekeeper on the other end of the line.

In the spirit of social media and the shrinking world brought to us by online networking, three distinctly different companies are featured below—bound only by their sub-$10 million annual revenues and by their embracing of new social media tools such as Twitter and Facebook. And, while we're at it, we'll also ask the proverbial "what's in a name" question. The answers may surprise you.

Capital Offset, Concord, NH
BCT Midwest, Des Moines, IA
PrintKEG, Beaufort, SC