Capture New Business by Selling Color, Not the Process

The onset of digital

Over the past 10 years we have seen the convergence of monochrome and full-color digital printing competing with offset printing, and both techniques have a role in today’s print shop. Offset can produce at extremely high rates for a remarkably low cost. Continuous-feed inkjet technology, like the RICOH (Booth N1928) Pro VC70000, can produce offset-matching quality even faster than most offset presses with unique impressions. And, what’s more, the CMYK gamut is constantly increasing with sheet-fed machines that can produce white, neon, metallic, security, magnetic, and multilayering of clear. 

As a manufacturer, this is important because what we learn as print technology evolves allows us to provide print buyers high quality, outstanding color, and a successful customer connection, which equals increased revenue for commercial printers.