Capture New Business by Selling Color, Not the Process
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The idea that digital output is lower quality than offset is long gone, replaced instead with the high convenience and outstanding quality that digital print offers. In fact, today’s most savvy printers understand the importance of having many different capabilities at their disposal to tailor customized results to end users’ specific job requirements. Oftentimes, depending on the parameters of the job, printers can and should leverage traditional offset, digital toner and/or digital inkjet technologies to meet specific customer needs.
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- Ira Rubel
Mark C Little
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