Carlson Print Gains Market Edge with manroland Foiler

Ensuing discussions focused on strategic market potential for multicolor in-line foil capability on top of the ROLAND 706’s other advanced-technology features.

“We figured the extra features would lead to increased productivity and the foiler sealed the deal,” Carlson said. “Since we ran our first in-line foil job, customers have inquired about it. We are promoting the foiling capability directly to our customers and on our web site (www.carlsonprintgroup.com). It has generated a lot of ‘Wow’ interest and we anticipate our strategy will help the press pay its way even faster than we expected.”