Mixing With Marketers --Sherburne

I RECENTLY had the opportunity to attend ad:tech at Moscone West in San Francisco. This conference and trade show takes place annually in nine different venues around the globe (www.ad-tech.com). It is an interactive advertising and technology conference and exhibition that blends keynote speakers, topic-driven panels and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Although I don't have actual attendance figures, it was a busy show. The second-day keynote had more than 1,000 people present, compared to some 400 attending keynotes at the recent On Demand conference in Philadelphia. Also, unlike most of the printing shows I have been to lately, the conference sessions were packed.