Mixing With Marketers --Sherburne

But print does have an important role to play. Intuitively, I think we know what it is. But we have done an abysmal job of articulating it to those who matter: the marketers who have the dollars to spend.

I hope that reading this column has given you some new insights into how you should be preparing your business for a successful future. We are starting to see the slowdown slow down, and while the recovery is likely to be long and slow, it is coming. This is the perfect time to be restructuring your business to meet the needs of a very different industry when we come out of the back end of this.