Mixing With Marketers --Sherburne

The structural change we were already going through—driven by the Internet and the way people are now using print differently—has been accelerated by the economic crisis. As one of the ad:tech panelists stated, "The future does not fit in the containers of the past."

The next U.S. ad:tech takes place in Chicago September 1-2, right before PRINT 09, followed by a November session in New York. Will you be there? There is much to learn about the future of business communications and, by association, what the future of the printing industry will look like. PI