Mixing With Marketers --Sherburne

Sadly, there really is no trade show on our side of the digital wall that meets those needs today. That's why I attended ad:tech. I wanted to see what was really going on out there, and how it might relate to the transition our industry is going through today.

Of the 235 exhibitors, there was only one exhibitor that you might see at a printing industry trade show, and that was Printable. It should be commended for making the investment to attend. I spoke to a Printable representative while I was at the show and learned that it experienced very good traffic based on a personalized direct mail campaign it sent to ad:tech attendees.