Mixing With Marketers --Sherburne

One of the drivers for Printable attending this show is the increasing amount of interest it has seen from the enterprise side. More companies want to take control of the integrated campaign process and are looking at solutions like Printable to help them do so. This may be because print service providers are not moving quickly enough, or because marketers are not aware of all of the various services that printers offer today. Either way, it is evidence of an end run on the part of enterprises that could push our sagging industry into even more of a commodity mode unless we move quickly to add the services marketers are looking for, and to sell ourselves more effectively to marketers and print buyers.