Mixing With Marketers --Sherburne

Throughout the conference sessions I attended, print was the elephant in the room. There were sideways mentions, every once in a while, like "This doesn't mean that we won't print stuff." And, in all fairness, the show was not focused on print. But, at the same time, this is where marketers come to learn about the latest technology affecting their craft. The show was definitely focused on the media mix of the future, and print was absent.