Mixing With Marketers --Sherburne

Of particular note was the ad:tech boot camp, a series of 12 sessions during three days. Topics ranged from "The Modern Agency" and "Marketing Effectiveness—Improving Accountability and Returns to Impact Business Performance," to "Defining the New Media Currency—How to Bring Traditional Metrics Online." These are surely topics in which print plays a role. But the decision-making marketers are only hearing the digital side of the story.