Mixing With Marketers --Sherburne

Kruse made a couple of interesting statements during the session. First, she said, "We have pushed the demand for metrics. If you want to move money from TV or print to digital, you have to have facts. We pushed out the industry that had no metrics or measurement; now the pendulum has swung too far, and we have forgotten about great advertising and great marketing." Later in the discussion, she added, "Maybe the brand owner's role is marrying the two—bridging the two sides. You can't get ingrained in one or the other."