The Coming Chaos Scenario —Sherburne

The Print Council's Print in the Mix clearinghouse (www.printinthemix.rit.edu) has a terrific collection of facts, articles and stories that support print's role in this new world. These are just a few of the available resources.

Avail yourself of these resources and, most importantly, eat the dog food. Use multichannel campaigns to promote your own business. Track the results; write your own case study. When you use a unique approach in promoting your own business, you establish your credibility as a partner to marketing execs, and they are more likely to be intrigued by what you are doing.