The Coming Chaos Scenario —Sherburne

Our "Fox" is alternative media and, with a little courage and a lot of work, we can outsmart him by inviting him into the fold. Start by reading "The Chaos Scenario." Use Garfield's thoughts and research as a jumping off point for your own business strategies.

Eat the dog food. Join the discussion with Garfield's "30 Days of Chaos" in October, a free national event dedicated to preparing for media and marketing's digital future (www.TheChaosScenario.net).