The Coming Chaos Scenario —Sherburne

While some may think Garfield is a bit of a "Chicken Little, the Sky Is Falling" kind of guy, anyone remotely connected with the world of marketing and advertising (that's us, folks!) should read this book. It is surely no surprise that today's consumer is in control of pretty much everything: what and when they watch and read, or whether they even pay any attention at all to marketing messages (think TiVo).