The ‘Print Buyer Drupa’ —Sherburne

WARNING! I am about to get on my soapbox!

Having recently return-ed from Drupa, where the printing industry gathers for its global Olympics every four years, I had a strange sort of déjà vu (or premonition) type of experience.

Remember 1984? Not the book, but the year Apple stormed the world with the breakthrough Macintosh and its PostScript printer? Desktop publishing heralded disruptive change for the printing industry and started a shift that has turned into a virtual avalanche today. The avalanche gained steam as the Internet became ubiquitous through the 1990s.