The ‘Print Buyer Drupa’ —Sherburne

Innovative Applications

Of course, online Web banners, e-mails and a printed direct mail campaign were among the choices, but the application also manages content to be used for point-of-sale materials, mobile communications and ads on the franchisee’s Website, newspapers and television. The franchisee simply logs in, selects the campaign and a haircut price, and is presented with a selection of advertising mechanisms. This has taken less than 30 seconds at this point.