The ‘Print Buyer Drupa’ —Sherburne

For each of the eight communications options offered, only three of which are print, the franchisee has the ability to test the campaign. If he or she selects an SMS or e-mail campaign, a test message can be sent to the franchisee’s phone or e-mail box. For printed pieces, a PDF proof is available. Television ads are shown online, and can even be converted to Flash to be shown on monitors in the shop. Once the selection of ads is complete, lists are uploaded as appropriate—and that is it.