The ‘Print Buyer Drupa’ —Sherburne

In this first year, the focus was largely on German print buyer attendees, as the show company believed it would be difficult to convince this constituency to travel long distances for the educational opportunities offered by DrupaCube and accompanying customized tours of the fairgrounds.

But, by all accounts, DrupaCube was a success, and it is likely the show company will expand that effort in 2012. In addition, Drupa innovation parc had an entire section devoted to software designed for use by print buyers and specifiers.