The ‘Print Buyer Drupa’ —Sherburne

With this in mind, I think we should be calling this the print buyer Drupa. It signals another major shift for our industry. With 1984 and the 1990s still somewhat fresh in our memories, and a clear view of the impact of many firms in our industry failing to recognize their significance, I wonder if we are in for a repeat, or alternatively, whether as an industry we will rise to the challenge in a timely fashion this time.