The ‘Print Buyer Drupa’ —Sherburne

Let me give you an example. A small German company, Mehrkanal, was showing one of the most interesting applications I saw in the Drupa innovation parc. Called BISON, it stands for Brand Integrating System Online. The demo example featured a chain of franchise hair salons called StudioCUT.

In the background, the franchisor had provided a range of templates for various types of ads and marketing campaigns that could be used by the franchisor. This benefits both parties, since the franchisor—the brand owner—can control the messaging, look and feel, and content of materials used to market its brand. The franchisee has access to effective, professionally designed marketing materials that can be customized and deployed with the click of the mouse in a few short minutes.