Are QR Codes for Real? —Sherburne
BACK IN August, I wrote about personalized URLs (PURLs) and provided some examples of campaigns that have used them to blend print and electronic media, and to make print more interactive. As we start the new year, I want to talk a bit about QR codes. Some industry pundits think QR codes will make PURLs obsolete; others are touting the ability to combine the two ideas.
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