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Global ad firm Ogilvy includes QR codes as one of the 12 Tenets of DigiMarketing and is using them in billboards and signage for such customers as Northwest Airlines.
On the slightly more morbid side, tombstones in Japan are being adorned with QR codes.
More importantly, you can begin using QR codes in your own self-promotion and your clients' campaigns immediately. Do a little digging on the subject.
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