Are QR Codes for Real? —Sherburne

One company doing a fair amount of work in this area is QRe8 (pronounced create). They bill themselves as the world's first mobile experience agency…creating multimedia experiences that bridge offline media (that's us!) with the mobile Web.

LinkedIn has a 2D barcode group established called 2D Codes for Global Media that has 632 members as I write this. There is lots of good discussion about how people are using this—dare we call it—new media. In Europe and Asia, the use of QR codes is much more advanced than in the U.S. and Canada.