Sift Through the Options —Sherbrune

This includes multi-channel communications—incorporating e-mail, PDF distribution, Web, personalized URLs/Web microsites and other communications alternatives along with a print campaign; variable data solutions; transpromotional communications or the use of what is being called “onserts” in place of inserts to communicate promotional offers with transactional documents such as statements and notifications; and Web-to-print services that make it easier for customers to order (and reorder) printed and non-printed materials.