Getting the Scoop in Israel —Sherburne

Benny Landa is one such innovator; most of us remember the splash he made at Drupa 1995 with the first Indigo press. He was featured on the cover of Business Week that year as part of the cover story, 
"Israel: The Technology Pioneers."

I remember in the mid-1990s when Landa brought in a group of Xerox executives, including Wayland Hicks, Frank Steenburgh and Rich Cutri, to run the company and, presumably, to take it to the next level. I recall hearing a fellow employee quote Hicks after his first visit to Israel, saying that it was a "kitchen table" manufacturing 
operation. Of course, Hicks came from Xerox, where process was king and he had been a leader of the quality movement there. So, his expectations were especially high.