3D Meets Marketing —Sherburne

FFEI launched RealVue 3D, positioned as 3D visual simulation software for print media, which was created to streamline the communication and approval process between printers and their clients. With simple operation, RealVue 3D gives printers, creatives and marketers a way to design, present and approve jobs via a unique 3D document viewer. I saw this application in the Fuji booth last year as a technology demo, and it has since been spun off to FFEI. The output from RealVue 3D is a platform-independent Java file that allows any computer user to display the print document, turn the pages, rotate the viewing angle and zoom into detail. In addition, the system enables viewing conditions and print characteristics to be changed, including stock weight, finish and texture. Accurate simulation of these print features allows their impact to be evaluated before any expenditure on print production.