Ramblings from the Road --Sherburne

Yes, by including messages, coupons and other things on transaction documents, those documents are likely to be longer, and this can add some page volume growth to the transaction document market, which has been flat for some time. Its success is more likely to come at the expense of direct mail and inserts. Companies are already looking at how they can eliminate direct mail campaigns directed at existing customers (about half of direct mail volume) by printing messages on transaction documents that are going to be printed and mailed anyway, and that are more likely to be opened and read than direct mail.