Ramblings from the Road --Sherburne

TransPromo provides a new marketing platform that allows marketers to do even more targeting of messages than they could do with inserts. Companies are also looking at this platform as a great way to enhance the customer experience, bring more unity to customer communications, and educate customers about important things such as how to leverage the company Website for more information and services, as well as selling additional products from the company and/or its partners. Not only can this generate incremental revenue, but it can result in savings due to reduction in the volume and duration of calls to call centers, among other things.