And the Award Goes to. . .—Sherburne

LAST MONTH, I suggested some ways that you can put public relations to work and get the word out about your business. This month, the topic is self-promotion—a subset of PR in which you can showcase the skills, expertise and capabilities of your organization. The two go hand in hand.

In November, for the third year in a row, I had the pleasure of judging the DICE Awards. DICE, the Digital Imaging Customer Exchange (www.dicegroup.org, formerly the Indigo Customer Exchange), has been around for more than a decade and just reached the 300-member mark. The group has expanded beyond owners of Indigo presses to owners of any digital press, and secured sponsorships from both Kodak and Xerox in the process.