And the Award Goes to. . .—Sherburne

It should also demonstrate your capabilities in a way that resonates with the recipient. To be honest, most of today’s print buyers—marketing professionals and others—could care less about what your building looks like or how many presses of which type you have.

They are interested in how you can help them achieve a return on their marketing investment. They want to know how you can help them achieve results and justify their marketing budgets. They want someone who understands their business and demonstrates a proactive approach to helping them address the issues that keep them awake at night. (For more of what chief marketing officers are looking for, refer to my column in the August 2006 issue of PRINTING IMPRESSIONS, and let that guide your self-promotion strategy.)