And the Award Goes to. . .—Sherburne

For me, the DICE Awards are the highlight of the DICE meeting. Users submit items in a number of categories and submissions are judged by a panel of three industry experts on a variety of criteria. This year, there were five categories of entries: Best Personalized Customer Acquisition, Best Personalized Customer Retention, Outstanding Self-Promotion, Best Use of Digital Printing, and Excellence in Digital Printing. Based on the ranking of the judges, a VDP Extraordinaire award was also given to the “Best-of-Show” single entry that best represented the sophistication and power of one-to-one marketing—regardless of the purpose.