And the Award Goes to. . .—Sherburne

The winning entry was submitted by Seattle’s Revolution Inc., and was by far the most creative entry I have seen in the past three years. It was a board game called “Get Revolution” that is customized for each client and includes their specific business challenges, represented both in the game and in the game pieces, which often represent the customer’s key competitors. The game is packaged in a box that looks as though it could have come from Parker Brothers or Hasbro, and includes images of the sales rep and the target customer’s logo.