And the Award Goes to. . .—Sherburne

The imaging was beautiful, and considering that we were undertaking the judging from 5 p.m. to 7 p.m., I was ready to run out and find the first available Japanese restaurant, and oh, by the way, perhaps send the business for my next direct mail campaign to Vertis.

Third place went to DME of Daytona Beach, FL, for its Me-Marketing 365 calendar. This was a highly personalized and attractive calendar that served two purposes. First, it puts the calendar—and DME’s name—in front of the customer for the entire year. And, secondly, it is a visual demonstration of the type of highly customized piece DME could, in turn, produce for the client to send to its customers. In fact, it was also entered in the VDP Acquisition and Retention categories.