Self-Promo Pumps Profits —Sherburne

Sometimes, printers will have outsourced volumes that justify procurement of a new digital device. But other times they simply see a new market need that must be addressed in order to stay competitive. Seldom do they seem to factor into this decision their own marketing needs.

I recently came across a very different story, though. It has been a year since I last wrote extensively about self-promotion. This seemed like a good time to revisit that topic, especially in a scenario that blends self-promotion with the generation of new business in a proactive and creative way that puts a totally different spin on the concept of value-added services.