Self-Promo Pumps Profits —Sherburne

“It will be a state-of-the-art center,” Brown says. “It will include a design center and will cater to our retail business, since we get a lot of people walking in to make copies.”

So how did they grow their four-color volume—and their revenues—so quickly?

A Creative Approach

When Brown made the investment in his first four-color press, he explains that one of his concerns was having enough volume for the press. “We decided to take a creative approach,” he says. “We became a publisher and are now producing a community magazine (The Image) six times per year, with 11 signatures and 165,000 impressions. The magazine is mailed to 13,900 homes. We sell advertising to generate revenue, and we include interesting articles, recipes and some fun stuff.”