Self-Promo Pumps Profits —Sherburne

Tri-Lakes is now using the DI press to produce the magazine, touting its increased quality and faster turnaround times in the shop’s own magazine ad.

Building on the treasure theme, the Browns also conducted a direct mail campaign promoting advertisers. It had a treasure chest theme with clues leading to six different businesses. The first person to solve the clues received a gift certificate. The magazine’s advertisers love the innovative marketing approach embodied by this campaign and are thus more willing to advertise. This, in turn, brings more revenues and recognition to Tri-Lakes.