Add One-to-One Services -- Sherburne

The white paper reports that although nearly three-quarters of companies house their customer data in multiple databases, 58 percent have launched an initiative or task force to integrate data across the enterprise. The paper profiles a number of technologies that marketers are exploring, and is well worth reading. This paper, plus a wealth of other excellent information on the subject of customer communications, can be found by visiting www.1to1.com.