Add One-to-One Services -- Sherburne

I can guarantee that innovation and value-added services will be a critical part of any successful printing business of the future—and multichannel communications should rank right up at the top of the list. “Business as usual” is not likely the strategy that will carry you into a successful future. If you don’t have a digital press, I would agree that now may not be the time to buy one, but find a partner who does have one and to whom you can outsource some of this work until you reach a point where the volume justifies more investments on your part.