Play Offense, Not Defense -- Sherburne

• Magazine, online and newspaper ads are a second tier of influence.

These are just a few of the Fast Fact nuggets you can find at Print in the Mix. Also available are thought leadership reports, studies and white papers that provide solid facts and data that can be used in helping customers determine how best to use various media in their marketing efforts. For example, “The Case for Print Media Advertising in the Internet Age,” by RIT’s Pat Sorce, Ph.D., and Adam DeWitz, examines the impact of advertising in different media.