‘Virtual Worlds’ Marketing —Sherburne

As I was speaking with him, I thought about all the times in my life I have been exposed to a hot, new trend early in its life and have either not realized it was a hot trend, or didn’t know what to do with it.

The first was when the Xerox DocuTech was brought to market in 1990, and print-on-demand was born. I am not sure any of us realized what the ultimate effect of that would be—on the industry and the world.