‘Virtual Worlds’ Marketing —Sherburne

Remember the Browser?

The second was when I was visiting with a friend at the Xerox Palo Alto Research Center (PARC) in the very early 1990s, and he showed me this funny little application he called a browser (Mosaic, for you history buffs), which provided a visual interface to something called the Internet. At that time, I knew this was big, but didn’t know what to do with it. As the Internet began to take off, I was in that crowd of over-enthusiastic consultants who said it would be the end of print, or at least the end of print buying and selling as we know it.