‘Virtual Worlds’ Marketing —Sherburne

The second reason companies seem to be jumping in is to improve the efficiency of internal communications. Cisco and Fidelity, for example, are using Second Life as an internal tool that helps them interact better with their technical staff. And, as a byproduct, it is green. No need to get on a plane to attend a two-week training class. It can be done effectively online in this 3D environment.