‘Virtual Worlds’ Marketing —Sherburne

During this session, a recruiter does a scripted presentation that outlines who and what they are looking for, and conducts a Q&A session. Interaction by the attendees is through text messaging and/or voice. Regan indicates that people tend to be much more engaged than they are with simply a conference call, because the multimedia approach makes it harder to multitask—you know, put the phone on mute and speaker, and check your e-mail during the meeting. We have all done that!