‘Virtual Worlds’ Marketing —Sherburne

After the formal presentation, the meeting ad-journs to a less formal environment, like a beach party. Recruiters and attendees interact with each other during this session in a more relaxed mode. You can tell a lot about people from these sessions, he says. Can they write? Do they know how to interact appropriately in a business environment? How participative are they, and what kinds of questions do they ask? Following the session, Semper decides which candidates to follow up with, and from there, the approach can often be more traditional.